Yazar "Develi, Evrim İldem" için listeleme
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Analyzing the impact of brand sustainability practices on brand loyalty
Audi, Umar Goni (Işık Üniversitesi, 2024-02-12)This study delves into the impact of sustainability practices on brand loyalty, particularly within the fast-fashion industry. It addresses the growing consumer awareness of how fast-fashion brands manage their environmental ... -
Factors affecting online purchase intention of clothing in Pakistan
Kamran, Zonaira (Işık Üniversitesi, 2022-02-01)The study aims to analyze the effect of trust and perceived risk with moderating role of brand awareness and mediating role of attitude on intention to purchase online. The positivist approach is used for data collection. ... -
Innovation and technology from marketing perspective (from the 1980s to 2000s) with a case study on Turkish women entrepreneurs on agricultural cooperatives
Develi, Evrim İldem (Peter Lang AG, 2020-03-02)[No abstract available]